I’m recent graduate from the MFA Products of Design program at the School of Visual Arts in NYC, with over six years of experience in sales, marketing, and data analysis across various industries, including banking, sports, consumer goods and retail.
I made a career pivot towards design, aiming to inspire positive and sustainable change through creativity and innovation while leveraging my previous expertise and business acumen.
Let’s make things happen!
WHAT CAN I BRING TO THE TABLE?
My expertise and lenses
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Over the past two years, I have specialized in researching, prototyping, and testing concepts using Lean UX and Design Thinking. My expertise in Figma, Adobe Creative Suite, and other tools has enabled me to create user-centered solutions. I've participated in design thinking workshops, conducted user research, and performed user tests to understand project needs. This experience has sharpened my skills in identifying opportunities and solving challenges through brainstorming and designing interactive experiences.
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My strategic approach is rooted in my business acumen, developed through experience at companies like Adidas. I have managed accounts, led projects, negotiated deals, ensured sustainable margins and successful brand and digital campaign implementations.
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Innovation for people, communities, businesses and our planet!
My experience in Industrial Engineering, combined with my sales and marketing expertise, converges with my immersion in the design world. This equips me with multiple lenses to apply to any project, from understanding the big picture of how a problem fits into a system to grasping the details of a specific context. This enables me to innovate and propose diverse solutions from multiple viewpoints.
WHY DESIGN?
My design ethos
My design ethos has disrupted conventional norms and centered on comprehending user and systemic needs, with a portfolio spanning projects in health, education, climate tech, and sustainability.
It is true that as designers, we see all problems as opportunities, but for every solution we create, there can also be unintended consequences. This is why I believe that change can be intentionally designed, fueled by hope and determination and that our approach should not only consider users, but also systems, especially when it comes to sustainability.
Women C* Suite (*Climate) cocreation workshop designed by Cyntia
Concept map MFA thesis 2024
Finding inspiration: Solar panel at 3810 m.a.s.l. on Uros Island, Puno, Peru. Photo by Cyntia Abarca